Government and Public Health

Choose behavior change marketing that makes a measurable impact

Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Impaired driving, child abuse and neglect, obesity, tobacco use, buckling up, HIV and Hep C, prenatal care, opioid addiction, elder abuse, organ donation, sexual violence, the environment...the list goes on and on. Since 1986, we’ve launched national efforts and created more than 100 successful government marketing and Public Health 3.0 campaigns for the state of Wisconsin alone.

We’re outcomes-focused and evidence-based, just like you. And like you, we know creating health equity isn’t like selling shoes or services. Our marketing tools may look the same, but a public health campaign has its own unique demands. Whether our team is making complex issues like Adverse Childhood Experiences (ACEs) relatable or helping organizations mobilize an ecosystem of advocacy that extends their reach and makes real progress possible, one thing’s for sure.

Making a difference isn't just a business model to us. It's who we are.

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HIV In Real Life Stigma Reduction Campaign & Website
Reducing HIV-related stigma with real stories 

Government and Public Health Work

Get 30+ years of leading government and publish health and government marketing experience

We’ve been in the business of government and public health campaigns since day one. In fact, the members of our leadership team have an average of 11 years experience apiece working with clients in public sector communications.

KW2’s experience can help you:

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Set new benchmarks

Use surveys, baseline data studies and analytics to gain consumer insights and see how far you’ve moved the world forward.

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Be where behavior is

Understand when, where and how change happens—and then own that space with impactful communications.

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Design for community

Create a responsive, user-centric online experience that puts a premium on accessibility and community engagement.