Marketing Research and Planning

For great marketing plan results, get great marketing research

KW2 marketing strategy has helped hundreds of clients blueprint a winning approach and marketing mix for their business objectives, with a proven marketing planning process created by KW2 and Scott Cooper, author of The Successful Marketing Plan.

Of course, you can’t impact what you don’t understand. So we pull out the stops on marketing research. Our integrated marketing team uses quantitative and qualitative research tools like focus groups and online panels, site analytics, social media listening and usability testing to observe customer behaviors and develop game-changing insights.


KW2's experience can help you:

Get quality qualitative

Step into the minds of your consumers for more effective communication and deeper customer relationships.

  • Focus group planning, recruitment and moderation
  • Focus group message testing
  • Online panel surveys
  • Web application user research

Build a winning plan

From a lightning-fast launch-to-market strategy to your next comprehensive one-, two-, three- or five-year marketing plan, KW2 can help.

  • Strategic plan development
  • Earned, owned and paid media recommendations
  • Measurement planning
  • Product launch development

Measure your success

Separate the data from the noise with evaluation tools that help you see what works and measure what matters.

  • Pre- and post-campaign measurement
  • KPI development and tracking
  • Marketing effectiveness evaluations
  • Analytics planning, monitoring and reporting