Founded by two media buyers, KW2 values the difference between impressions and effectiveness. Our consumer-centric media planning approach marries context and creative, ensuring every customer interaction is a match for your customer’s desires—while taking advantage of the channels, tactics and customer journey moments with the highest return.
In paid search and social media, broadcast and print, our clients’ business goals inform every media move we make. The result? A/B tested digital advertising that outperforms industry standards. Negotiated media buys that are, on average, 20% lower than the going market price and include a 25% bump in added value. Plus on-demand tools and reporting you need to optimize ad performance in real time.