Wisconsin Elections Commission MyVote Website

Connecting Wisconsin voters to the info they need

For the Wisconsin Elections Commission, getting ready for a general election meant getting Wisconsin’s citizens up-to-date voting information. They tapped our crew to craft a government web design that could provide easy access to the information voters need.

Insight

Keeping up with elections and primaries, getting registered, finding your polling place—there’s a lot for voters to know. There are also a lot of very different voters. KW2’s recommendation, based on more than 3 decades of State of Wisconsin marketing experience, was simple: To effectively serve the entire state’s many diverse populations, everything about the MyVote Wisconsin brand identity and government web design needed to be straightforward, welcoming and highly accessible .

Action

At myvote.wi.gov, task-focused navigation items and step-by-step prompts guide users through complex actions. And simple additions, like the ability to add election dates to your personal calendar, ease the way whether users are on a laptop or phone. Underneath the clean layout and easy-to-use tools, a robust database capable of parsing a state’s worth of secured, interconnected data—including voter records, election dates, polling locations and more—ensures every Wisconsin voter can get the personal, always-accurate information they need.

Result

At myvote.wi.gov, task-focused navigation items and step-by-step prompts guide users through complex actions. And simple additions, like the ability to add election dates to your personal calendar, ease the way whether users are on a laptop or phone. Underneath the clean layout and easy-to-use tools, a robust database capable of parsing a state’s worth of secured, interconnected data—including voter records, election dates, polling locations and more—ensures every Wisconsin voter can get the personal, always-accurate information they need.

Site Visitors

Graphic showing 3.6 million web visitors in 2018

Visit Duration

Graphic showing 1:50 average site visit duration compared with 5:17 duration on MyVote site
MyVote logo
Iconography created for MyVote website

Laptop computer featuring MyVote website
Page on MyVote website to "Update Address"
Page on MyVote website to preview ballot

Related Work