It may be intangible, but the results are satisfyingly concrete.
Peel back the products and services you provide, your features and benefits, and the people you serve, and you’ll find it. Your intangible value: that unique mix of solutions and experiences that you—and only you—can deliver. It differentiates you from your closest competitors. It resonates deeply with your most faithful consumers. It’s the glue that connects brands, products and people.
At KW2, we ask three essential questions that form the foundation of a compelling value story. And then we leverage the hell out of it, creating opportunities for growth across interconnected technologies, channels and experiences. We bring your customer closer at every touchpoint, and there’s nothing intangible about that.
Talk to KW2 when it's time to:
Solidify your value story.
The bigger your ecosystem gets, the more vital cohesive storytelling and seamless experiences become. We’ll help you build a brand that inspires consumer loyalty, enables users, and drives sales and behaviors.
Outsmart instead of outspend.
Media, analytics and marketing strategies are like rope: stronger when they’re tied together. And together, they can pinpoint and create your company’s best opportunities, across demos, channels and Q’s 1 thru 4.
Stand out in a sea of sameness.
Big ideas, great copy, smooth interactions, beautiful design. They’re not marketing luxuries, they’re competitive advantages that can make budgets work harder and customers engage more deeply.
How we do it.
In the mind of the marketplace, every brand has an address. And the best of them set up shop on the corner of Relevance and Difference. That’s where what matters most to your customers intersects with what makes your company unique.
KW2’s interdisciplinary process is designed to help you get there. First, by working together to bring the value story you tell and the relationship your customers want into alignment. And then by implementing an insights-driven marketing strategy that makes the most of every marketing dollar and campaign execution.
Teams, shake hands. We break the discovery process into a series of fast, thorough intake meetings and asset inventories that provide a window into your operations and context to your products, goals and challenges.
We’ll uncover your customers’ attitudes, behaviors and unmet needs in focus groups, user surveys, online panels and more. And we’ll funnel the essential insights that follow into strategic documents like personas and customer journeys.
Using key informant interviews, competitive analysis and brand workshops, we’ll clarify your most important audiences and identify your organization’s inimitable advantage—the first big step to creating a winning marketing strategy.
Once we develop and validate a relevant organizing idea, we’ll deliver an actionable messaging strategy with clear communications objectives, branded language, and compelling emotional and rational proof points.
First, we’ll define project objectives and strategies in a creative brief that we’ll build together. Next, designers, copywriters, UXers and media strategists collaborate and create, developing the concepts and tactics that will help you forge new customer connections in smart and surprising ways.
From A/B testing and surveys to analytics planning and analysis, our team will help you add and optimize measurement systems to help you track user behaviors, assess ad performance, and pivot on a dime.
A smart, highly stretchable team.
Integrated marketing efforts come in all sizes, so we flex our team to meet your specific needs.
Integrating people, too.
Observations lead to insights. Insights inspire strategies. Strategies focus creative vision. And all too often, each of those moments happen in agency silos. At KW2, we believe successful multi-channel marketing is created on a continuum—one that connects key strategists, stakeholders and content specialists throughout the strategic process.
It’s why our brand strategists help conduct research and unearth insights, and why researchers and creative directors work together to shape messaging platforms.