Out to make the world measurably better.
Few agencies can match the depth or breadth of KW2’s public interest and behavior change expertise. Impaired driving, obesity, tobacco use, buckling up, HIV and Hep C, prenatal care, heroin addiction, elder abuse, organ donation, sexual violence. We’ve launched national efforts and created more than 100 successful campaigns for the state of Wisconsin alone.
Activating behavior change isn’t like selling shoes or services. Our marketing tools may look the same, but social change initiatives have their own unique demands. Whether our team is making complex issues relatable or helping organizations leverage an ecosystem of action and influence that extends their reach and makes real progress possible, one thing’s for sure.
Making a difference isn’t just a business model to us. It’s who we are.
KW2 helps agencies and orgs:
Brand for impact.
Make your movement memorable. Crystalize your voice and vision, establish your credibility and tell an engaging and persuasive value story that resonates with a spectrum of audiences and influencers.
Drive behavior change.
Understand when, where and how change happens—and then own that space with impactful, integrated communications designed to shift opinion, offer support, reinforce behaviors and move people to action.
Set a new benchmark.
Awareness surveys, baseline data studies, analytics plans that provide a flood of new user insights. We’ll help you select the right tools to track and measure how far we’ve moved the world forward.
How we do it.
There are no cookie cutter solutions for shifting a culture, a community or a personal set of values or behaviors. But after 30 years spent fostering awareness, public education and change in Wisconsin and beyond, we know 5 essential social marketing maxims to be true.
Shaping everything from messaging and media to UX design, these practices and principles form the backbone of our behavior change success.
To lower barriers, we have to understand behaviors. By illuminating the how, when and why behind people’s actions, tools like user research and usability testing can help us clear paths to progress and make change easier.
It’s about long- and short-term thinking for our campaigns and our audiences. Developing strategic marketing plans, content strategies and communications that break big goals into smaller, actionable steps make change doable.
Information isn’t enough. Message testing can help organizations tell relevant value stories that effectively frame change gains (or status quo losses), and deliver exciting campaigns that inspire and engage audiences.
Together is more effective than alone. So we harness the power of social norming with messaging that creates movements and offers support. And with grassroots efforts that leverage stakeholders and stretch media dollars.
Provide opportunities for change when and where change should happen. KW2’s behavior-centric media strategies create effective, cross-channel interactions that anticipate audience needs and empower them to take the next step.
Add new perspectives to your team.
Change campaigns bring together KW2ers from diverse backgrounds and disciplines. We widen our circle with issue specialists and multicultural marketing partners to better reach underserved communities.
We know this work.
KW2 is sensitive to the special responsibilities that come from working with public and donated monies. We understand the unique rhythms of state budgets and boards. And we’re accustomed to dealing with multi-layered approvals, public scrutiny, grant deadlines and RFPs.
We earn the public’s trust three ways: by operating transparently, by steadily building consensus, and by delivering well-crafted communications backed by sound strategy and research.