No silos, no egos, no B.S. 

All our heads bobbing to the same beat.

When an agency’s culture complements a client's culture, when their definitions of success and collaboration fundamentally agree; that’s when two organizations perform as one. Understanding like that takes work and willingness. But KW2 always puts in the time.

Starting with the arrival of your Common Cup, and throughout our simple onboarding process and the exciting challenges of strategy and campaign development, we’ll work side-by-side to find your difference. To distill your intangible value. And to create the sort of intelligently disruptive communications that will fire your customers’ imaginations and set your competition back on their heels.

For more than 30 years, KW2 has helped leading organizations—like Berkshire Hathaway, Lands’ End, Schwinn and both the University of, and State of Wisconsin—create stories and experiences that build love, loyalty and results. By working together. 

KW2 has the experience to help you:

Make your brand’s every touchpoint matter.

A full-service ad agency with expertise in branding, marketing, creative and digital communications, we help companies develop strategies that prove their value—across mediums, channels and technologies.

Connect meaningfully, whenever and wherever.

We’re creating successful, memorable digital experiences that close the gap between an organization’s business goals and their customers’ values and needs.

Inspire change and have a lasting social impact.

Safer roads, cleaner air, healthier families, addiction-free kids. KW2 has been creating effective, state and national behavior change campaigns since we opened our doors in 1986.


Jennifer Savino

Vice President & Co-Owner

As head of Account Service, Jen leads marketing research, planning and strategy. Before joining KW2, Jen served as a brand strategist and director of account planning in Seattle, working on brands like Microsoft, Boeing and T-Mobile. She is a regular guest speaker at the University of Wisconsin, a Governor's Business Plan Contest judge and a Wisconsin Technology Council guest panelist. And at the Y, they call her “The Birthday Lady,” which is so much cooler than it sounds.

Andy Wallman

President & Co-Owner

Andy drives creative innovation at KW2, using his wide-ranging experiences in advertising, comedy and music to inspire disruptive solutions and groom a new generation of creative thinkers. His award-winning campaigns—for Lava Lamp, Coca-Cola, Kimberly-Clark, Famous Footwear, Pepsi and The Green Bay Packers—have been featured in Communication Arts, Archive, AdWeek, AdAge and Creative Review. When he’s not speaking on the intersections of creativity, business and behavior change, Andy can be found streaming documentaries.

Tim Christian

Vice President & Director of Digital

As the hands-on leader of KW2’s UX, digital media and project management pros, Tim steers the research and recommendations that define our digital strategies. He graduated from the University of Kansas before cutting his teeth at Carmichael Lynch and Young & Rubicam on clients like Cargill, Lincoln-Mercury and 3M. His dream project? Building a data-driven ecosystem for KW2 that helps our clients and their customers make smarter decisions. 

Michelle Sweet

Account Supervisor & Behavior Change Specialist

Michelle Sweet has marketed almost everything in her 16+ years at Leo Burnett, GSD&M, Cramer-Krasselt and KW2. And the best practices she learned marketing globally-recognized consumer brands like Kellogg’s, Heinz, Famous Footwear and GNC now help her take on an even tougher challenge: changing behaviors. Michelle’s also adept at managing complex budgets, building consensus and navigating multilayered processes common to government agencies, nonprofits and community coalitions.

Scott Cooper

Strategic Partner

Scott Cooper knows marketing research and brand building like Hall knows Oates. A frequent addition to our marketing strategy team, Scott’s the co-author of four books on marketing planning published by McGraw Hill. He’s also taught marketing planning for the University of Wisconsin School of Business, delivered seminars on marketing planning nationally, and runs his own successful consultancy, The Marketing Engine Group.

Harvey Briggs

Strategic Partner

An experienced creative director, agency principal and branding expert, Harvey regularly contributes to creative strategy development at KW2. He’s been awarded One Show Gold Pencils, national Addys and a Cannes Gold Lion, and Adweek once dubbed him the industry’s “best TV copywriter.” He is currently living every car buff’s dream as the publishing editor of automotive lifestyle website

Always relevant, regularly refreshed


New perspectives on building valuable brand experiences, customer loyalty and love. 

Creating Harmony Between Sales & Marketing. 

We know the results of an aligned team. Do you know the cost of not being in alignment? Read the article.

The Power of Collaboration in Behavior Change Marketing

Government campaigns designed to change behavior face challenges that are greater than most private sector communications campaigns. What amplifies success? Your Collaboration List.. Read the article.

Don't Get Funnel-Vision: Looking Past Paid Search To Drive ROI

Using search intent signals with video and display can help you reach ALL your prospects. When ROI is the goal, paid search isn’t the be-all-end-all. Read the article.