UX Designer

Strategy Setting

  • Establish business, user and digital goals for website projects and digital campaigns.
  • Establish measurement plans and metrics for digital projects.
  • Create and present competitive analysis.
  • Provide the digital perspective on concepting of campaigns that involve digital social or display media outlets. This involves content concepting with Creative personnel.


  • Add insight to Analytics reports.
  • Provide training on an as-needed basis for clients and KW2 employees.

Digital Media

  • Have an understanding of Google and Bing platforms for paid search advertising campaigns.

User Research

  • Develop and adds insights to primary research (interviews, focus groups) tactics that fit client and project goals.
  • Develop personas for use in planning and testing websites.
  • Develop related “user” documents such as mental models, use case scenarios, etc.

Information Architecture

  • Content mapping, including “system” information such as databases and related inputs to the CMS.
  • Develop existing sitemap and recommend new site map.
  • Create a strategic and organized taxonomy for website initiatives.
  • Recommend new labeling that matches how primary and secondary users of websites would recognize these terms.
  • Develop wireframes for each unique content template type as identified in early stages of Planning.
  • Create annotated wireframes that show user-facing functionality.
  • Create annotated wireframes for how CMS will function for content administrators.

Creative and Design Reviews

  • Attend design concepting reviews on an as-needed basis. Provide user experience insights and recommendations based on overall strategic direction of the project.

Content Strategy

  • Lead content strategy workshop and proactively offer ideas for content types that are strategically sound for a website project.

User testing

  • Provide input on websites that are in the testing environment.
  • Lead primary user research related to web applications and user experience

If interested, please submit a cover letter, resume and sample links of projects you've worked on. Click the Apply Now button below to submit to our [email protected] email.