Digital Media Manager
The Digital Media Manager works in cross-functional teams to plan, execute, build and present digital media campaigns to existing client and new business prospects. On a regular basis you will analyze, optimize, and provide recommendations on paid media initiatives. Media vehicles may include paid search, display & mobile banners, paid social, online video, email, streaming audio and more.
This position will create, build, and maintain working partnerships with vendors and potentially new vendors. You will work with various partners and vendors to initiate and implement the digital media plan and work closely with the KW2 Traffic Department to ensure all creative specs are correct and due dates are met.
New Business Responsibilities
Media Strategy and Planning
Media Buying and Reconciliation
Reporting and Optimization