Creating a strategic website measurement plan

It's never been easier to see how your marketing efforts are performing, but with access to so much data, it's also easy to get lost in the weeds. To gather insights that can help your bottom line, you need a measurement strategy that translates your organization's goals into concrete objectives you can measure right now. Measurement helps you understand your users better, determine what marketing channels are working hardest for you and which campaigns have the strongest return on ad spend (ROAS). 

KW2's Guide to Creating a Strategic Measurement Plan will help you:

  • Determine your organization's strategic objectives and align your stakeholders on what you need to measure
  • Translate your organizational goals into metrics you can measure on your website
  • Identify macro and micro conversions that contribute to your organization's success
  • Segment your website users to improve your marketing efforts and better understand which audiences convert for specific KPIs
  • Pull together your measurement strategies into an actionable website measurement plan