Higher Value for Higher Education: Calculating ROI and Understanding Value
KW2’s Higher Value for Higher Education webinar series was designed to help higher education marketers get the most value out of your best source of free data: your site’s analytics. In Part III of our series, Calculating ROI and Understanding Value, you’ll learn how to determine a realistic value for users’ on-site actions and use that value along with your investment to calculate the ROI and ROAS of your marketing efforts.
Our 50-minute webinar provides the formulas and calculators you’ll need to determine how much value your website brings to your organization and which marketing efforts are performing best.
This webinar is part of a three-part series designed to help four- and two-year universities and community and technical colleges get the most out of your website’s analytics and improve your marketing ROI. View Part I and Part II here: