KW2’s Higher Value for Higher Education webinar series was designed to help higher education marketers get the most value out of your best source of free data: your site’s analytics. In Part I of this series, Designing a Strategic Website Measurement Plan, you’ll learn how to create a measurement plan with a framework created specifically to accommodate higher education’s more tangible goals, like registrations and enrollments, and less tangible goals, like brand awareness and thought leadership. 

Our 50-minute webinar provides strategies for overcoming the challenges unique to higher education and creating a higher education measurement plan that will help you understand and improve the ROI of your marketing efforts.

Higher Value for Higher Ed: Designing a Strategic Measurement Plan will help you:

• Determine your school or program’s strategic objectives 
• Align your stakeholders on what you need to measure
• Identify macro and micro conversions  
• Segment your website users to improve your marketing efforts and better understand which audiences convert for specific KPIs
• Pull together your measurement strategies into an actionable higher education measurement plan

This webinar is part of a three-part series designed to help four- and two-year universities and community and technical colleges get the most out of your website’s analytics and improve your marketing ROI. View Part II and Part III here: 

• Part II: Simplifying Goal and Event Creation with Tag Manager
• Part III: Calculating ROI and Understanding Value