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Director of Digital Tim Christian says:
“Look at users’ behavior and you’ll quickly see: the way we shop and the way we enroll can look a lot alike.”
EPD sells their courses and degrees online, so we planned the EPD site using e-commerce best practices to help move potentials along the path to enrollment. There are four ways we baked e-commerce into our layouts:
- Tabbed course content
- Custom product filtering
- Easy add-to-calendar function
- Responsive mobile view
All of these e-commerce tactics help make it easier for end users to understand EPD's offerings.