Make the best case for your brand
There are many ways to convey a brand's position. Creating a message strategy tooled to your specific customers is essential—and way too important to be grounded in guesswork. So we’ll sharpen your communications to their most persuasive and relevant points with a set of messaging options based on your brand position. Then we'll test those strategies in focus groups and with your key stakeholders to discover the organizing ideas, emotional and rational proof points, and tone that resonate with your audiences the most.
In the end, you’ll have an effective brand story that motivates consumers and meets KW2’s criteria for a G.R.E.A.T message strategy:
Glue connects to what consumers already believe
Rewards promise the things consumers desire most
Emotion appeals to consumers in memorable ways
Authenticity gives consumers reason to trust
Targeted messages to specific consumers resonate