Strategic Partner Scott Cooper says:
"What we needed was a roadmap to what would truly resonate with consumers."
We knew we had a product on our hands that could change the perceptions of travel insurance for everyday travelers. Investing in focus groups paid off; participants let us know exactly what our audience wanted from their insurance experience and which product features really mattered to them. That’s exactly the kind of heavy-lifting research should do. And that’s what KW2 delivers.