Scott knows marketing research and brand building like Hall knows Oates. Years of experience, earned first as an agency principal and then as a member of Brown Shoes C-suite, haven’t worn away the pleasure Scott still finds in solving challenging business and marketing puzzles. “I always enjoy helping clients with different businesses and in different industries to discern target market insights, create a business strategy and tell their company stories more effectively,” says Scott.
A frequent addition to our marketing strategy team, Scott’s the co-author of The Successful Marketing Plan and three other books on marketing planning published by McGraw Hill. He’s also taught marketing planning for the University of Wisconsin School of Business, delivered seminars on marketing planning nationally, and runs his own successful consultancy.