About Us

Effective marketing has a simple recipe: Insight. Action. Results.

At KW2, we work side-by-side with clients like Lands’ End, GE Healthcare, the University of Wisconsin and other leading organizations in four key industries to solve brands’ big business challenges. How? With deep research that uncovers game-changing insights. With intelligently disruptive media and creative that spur consumers into action. And with integrated marketing strategies that set the competition back on their heels and get standout results.

We’re one of the few Madison advertising agencies with more than 30 years of award-winning marketing experience. We’re probably the only one whose very first client is still a client. And we got here by working the only way we know how. Together.

Big Expertise

KW2 Leadership

Find out how KW2’s leadership team earned their expertise—in the boardrooms of Chicago, Minneapolis, Seattle, Austin and Detroit, while running prominent Madison advertising agencies, and on the job for the world’s most recognizable brands.

Be a KW2er


We’re proud of the great advertising careers that start here and grow here. Get to know more about KW2’s culture, our core values and the marketing jobs we’re looking to fill.