Healthcare

Expand your team with expert healthcare marketing services

We believe no other advertising agency has had a greater influence on our neighbors’ health than KW2.

We’ve crisscrossed the state, conducting focus groups to learn how people really feel about health-related issues. We’ve collaborated with providers and insurers, and evolved senior care systems using Aging 2.0 best practices. We’ve also helped build trusted healthcare brands, and developed message strategies and marketing campaigns for everyone from busy moms and regional hospitals to people with disabilities and their caregivers.

For over 30 years, we’ve honed our healthcare marketing services to support your hospital or system’s busy marketing team—and deliver exceptional results.

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“The entire KW2 team went above and beyond. They invested the time to understand what the rest of the industry was doing so that we could stand out from the crowd. Our stakeholders (and our patients) are very happy.”

First Choice Dental

First Choice Dental Marketing Campaign & Website
Getting new patients for less with a better brand story 

Healthcare Work

A proud history of healthy relationships

We’ve helped thousands of people get the care they deserve, by helping pioneering healthcare companies create the responsive website design, media strategies and marketing campaigns competitive organizations need to thrive.

First Choice Dental Marketing Campaign & Website
Getting new patients for less with a better brand story 
Wisconsin Immunization Program Plan to Protect Campaign
Easing new parents past vaccine fears 1.8 million times 
Columbus Public Health HIV Influencers Campaign
Raising up LGBTQIA+ voices—and at-home HIV testing by 98% 
Wisconsin Department of Health Services COVID-19 Prevention Campaign
Slowing the spread of COVID-19 with a quick-change approach  
Butler County Harm Reduction Campaign
Increasing harm reduction services usage by nearly 45% in Butler County 

KW2’s experience can help you:

Branding icon

Find a message that sticks

Healthcare systems merge, markets shift. But with the right healthcare marketing strategy, your competitive advantage won’t budge.

Branding and Messaging Strategy
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Influence by understanding

Qualitative research can reveal the demographics and motivations influencing your customer’s most important healthcare decisions.

Marketing Research and Planning
Inbound Marketing icon

Engage the patient within

Meet healthcare consumers where their concerns and curiosity live, with content for blogs, emails, social posts and more.

Inbound Marketing
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Don't get funnel-vision 
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